Chrysler may sell Dodge Viper brand

Chrysler may sell Dodge Viper brand

Chrysler LLC says it is weighing strategic options for its Dodge Viper business, which could include a sale of the brand.

Dodge Viper on the Auction Block

Chrysler says it will explore options to sell the Dodge Viper--not as a 2009 model, but as a business unit that presumably no longer makes sense in its strategic plan. The company says it's been approached by potential partners, which means it's been poking around and floating the idea of spinning off the Viper business for a while. While ..

Chrysler hints at sale of Dodge Viper

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Dodge Viper ACR topples ZR1 at the Ring

Another week and another manufacturer is claiming to have conquered the Nürburgring, toppling the Nissan GT-R and current champ, the Corvette ZR1. With FIA World Touring Car Championship driver Tom Coronel behind the wheel, Dodge has claimed victory in a time of 7:22.1 using its absolutely insane Viper ACR. Read more… The Viper ACR used in the record [...]

Unofficial: Dodge Viper ACR laps 'Ring in record 7:22.1 [w/VIDEO]

Filed under: Motorsports, Etc., Supercars, Chrysler, LLC., Dodge

Chrysler May Ditch Dodge Viper

Chrysler’s recent struggles are no secret. The company is looking for ways to stop the bleeding and start moving upward during a particularly difficult time for carmakers. Hence, the automaker’s latest move: an attempt to sell its iconic Dodge Viper brand, according to the Detroit News. The Viper has always been an exotic luxury sports car, but [...]

Chrysler Explores Sale of Dodge Viper Unit

The automaker said it was considering options for the sports car unit as it tries to raise cash to ride out a deepening industry downturn in the United States.

VIDEO: Dodge Viper ACR's record 'Ring lap (two views!)

Filed under: Videos, Supercars, Dodge

REPORT: Chrysler may sell Dodge Viper rather than kill it

Filed under: Supercars, Chrysler, LLC., Dodge